Let’s face it. Packaging for the Supplement market is very demanding. Not only do you have to consider the obvious, like the appeal of your brand and the product packaging, but you also have to consider other factors like the type of packaging, the nutrition facts, the FDA compliance, lot code areas, etc. Style has to complement functionality and legality.
The list of needs can become overwhelming!
However, you know that the look and feel of your brand package is key to sales. And even though the FDA Food Guidance Documents do not regulate the contents for over-the-counter drugs in the same way as they do pharmaceutical products, the guideline for supplements is there and consumers expect compliance. It’s a matter of trust.
Another factor that makes packaging for the supplement market unique is the number of part number versions per each product line. For one product line, there could be as many as 10 – 20 items. This comes about when you consider there are multiple supplement offerings multiplied by 3-4 size categories for each item. So how do you choose the right packaging products to start and how do you manage it?
We’ve worked with supplement industry clients for over 25 years and we understand the unique needs and considerations that you must face. We understand that you often need to produce a large number of SKUs, some big, some small. And we have the equipment to produce both in an economical way. We have ISO certification in our plants and facilities and we’ve helped our clients manage those large SKU product lines. From ensuring your barcodes read, to using scuff resistant materials for cross country distribution, we understand that all these factors are important.
