Food Label Tips that will Increase Sales and Keep You Out of A Pickle. You’ve probably seen those weekly grocery store newspaper circular ads featuring “fresh” salsa that looks brown, “succulent” oranges that look yellow, and “tasty” burgers that look green. Does the look of these ads motivate you to grab your keys, drive to

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4 Marketing Tips When Designing the Packaging for Green Products Let me ask you this: Approximately how often do you see packaging for green products that uses earth tones and natural imagery? Quite a bit, am I right? But here’s the thing. To stand out on the shelves and market your products, you have to

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Top 10 Factors to Look For When Browsing Digital Label Printing Companies Have you heard of digital label printing? It’s a hot new trend because of the flexibility in graphic design changes, textile options, and more. Although popular, getting quotes from digital label printing companies can feel like a daunting endeavor, especially when you’re not

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10 Best Practices for Managing the Packaging Development Process If you’ve ever gone through the packaging development process, you know how many variables and unknowns there are to coordinate. The project can quickly leave you feeling like you’re wrestling a three-headed monster. Once you knock out one area, several others rear their ugly heads causing

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Packaging Design Inspiration: Creating Looks That Delight Timelines and budgets. These two factors tend to steer the package design ship more often than they probably should. And it makes sense. Getting your products on the shelves and generating revenue from your buyers is paramount. Let’s take a step back for a moment because the best

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