It’s subtle, yet powerful. A gleam of life coming from the shelves. It subliminally catches your eye causing your head to jerk back and take a second look. You might not realize it but soon, you’re fixated on one product out of a sea of others. Running your fingers over the label you feel it – the texture of the slightly raised, slightly rough material. If the label is this enticing, imagine what’s inside?
In this fifth edition of our Stand Out Series: How To Make Your Labels Stand Out On The Shelf, I’m showing you how to make your product the one that captures your buyer’s attention with subtle, yet effective accents. It’s this slight difference that’ll make your labels stand out on the shelves.
Foil is a familiar staple in most people’s pantries, but the process of foil imprinting is vastly different than you might be accustomed to seeing.
Foil imprinting is advanced. When the heated metal plate meets the foil ribbon, the design image transfers onto the label, bringing it to life. This process creates dramatically captivating results compared to standard inks. You’ve probably seen “it” but not recognized what “It” was. It’s the shiny, silver material used for a myriad of household necessities and health and beauty products. This metallic, reflective-like surface is equally useful on specialty labels.
Embossed labels are also effective. These labels have an image pressed into the surface of a plain or metallized paper label through a process called foil stamping. It raises the surface making the imagery literally jump off the container.
Who Uses Foil/Embossed Labels?
While foils and embossed labels can be found in a wide range of industries and products, the most frequent types of products that use these eye catching designs include:
Winemakers are one industry seeing tremendous results using foil and embossed labels. Visit the wine section of your favorite grocery store and chances are you’ll be overwhelmed by the options. Many wine drinkers whittle down the choices based on which labels catch their eye. With a shiny and slightly 3-dimensional appeal to a wine label, a shopper is more inclined to pick up the bottle and put it in her cart.
This is just one example. Many industries benefit from this style of label.
If you’re looking for a way to spice up your labels, you might want to consider this method. Here are some ways in which foil and embossed labels will make your product stand out on the shelf:
Excited by embossing? Before you start planning your next label design, remember this: The material being embossed or debossed must be rigid enough to go through the process. This limits the types of material than can be embossed.
The benefits of foiling and embossing logos are clear. With this style of printing, you tantalize new senses visually and physically making your product more memorable than any other on the shelf.