How To Brand Supplements that Sell

Supplement Brand Packaging is Different from other Markets

Let’s face it. Packaging for the Supplement market is very demanding. Not only do you have to consider the obvious, like the appeal of your brand and the product packaging, but you also have to consider other factors like the type of packaging, the nutrition facts, the FDA compliance, lot code areas, etc. Style has to complement functionality and legality.

The list of needs can become overwhelming!

You Must Earn Your Customer’s Trust

However, you know that the look and feel of your brand package is key to sales. And even though the FDA Food Guidance Documents do not regulate the contents for over-the-counter drugs in the same way as they do pharmaceutical products, the guideline for supplements is there and consumers expect compliance. It’s a matter of trust.

Managing the volume of SKUs can be Challenging

Another factor that makes packaging for the supplement market unique is the number of part number versions per each product line. For one product line, there could be as many as 10 – 20 items. This comes about when you consider there are multiple supplement offerings multiplied by 3-4 size categories for each item. So how do you choose the right packaging products to start and how do you manage it?

Over 25 Years in The Vitamin Supplement Industry

We’ve worked with supplement industry clients for over 25 years and we understand the unique needs and considerations that you must face. We understand that you often need to produce a large number of SKUs, some big, some small. And we have the equipment to produce both in an economical way. We have ISO certification in our plants and facilities and we’ve helped our clients manage those large SKU product lines. From ensuring your barcodes read, to using scuff resistant materials for cross country distribution, we understand that all these factors are important.

The Label Link: What We Do

We offer a unique Direct-To-Manufacturer relationship with key manufacturers who have been carefully selected to service your needs. And with no mark ups. Direct pricing is what you get along with over 25 years’ experience in the industry.
We can help you make the right choices because we don’t have a press to fill.

The reality is, no one company can be the end all and a buyout solution often lacks the control that you need.

We listen, learn and then respond to you and your requirements. And, because of our strong knowledge & our unique relationship, we can often save you time and money. We are here to help you find the solution that is the right fit for your application.

The Bottom Line: We can help

If you are in the process of developing a label and need a designer or professional
input on your project, we are here to help. We can offer you packaging production
tips & ideas that can make your label sell! Give us a call. We’re the label experts.

Call us today for a free 15 minute consultation.