How The Environment Negatively Affects Your Label Adhesive (Part 4 of 4)

The Dreaded Label Lift Part 4: Your Label Adhesive and Environmental Conditions It’s a sensitive combination – your container, label adhesives, and the environment in which they’re applied. If one thing is off balance, your containers will inevitably fall victim to the dreaded label lift. There are several reasons why your labels could lift or […]

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Avoid Label Lift: The Secret to Finding True No Peel Labels (Part 3 of 4)

The Dreaded Label Lift Part 3: The Secret to Finding True No Peel Labels Have you grown so frustrated with your labels lifting off from your containers that you’re willing to invest a good chunk of change in no peel labels? You’re not alone. Having your labels peel, or lift, away from your product can […]

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Labels Not Sticking? This Could Be Why (Part 2 of 4)

The Dreaded Label Lift Part 2: Causes of Labels Not Sticking on Containers When you choose a label or adhesive for your substrate (or container), chances are it comes with guidelines for how permanent or removable it is. But did you know, these are just guidelines? There is no way of knowing whether or not […]

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How to Stop Label Adhesive From Peeling

The Dreaded Label Lift: How to Stop Label Adhesive Failure It seems like a simple enough request, right? When you apply label adhesive to your labels, you want it to keep your label snuggly fit on your product packaging. But when label lift occurs, all bets are off and your brand could be sending the […]

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GMO Food Labels: What You Need to Know

Separating Fact From Fiction With GMO Food Labels If you’re having a tough time keeping everything straight when it comes to GMO food labels, you’re not alone. Do you have to label products with GMOs? What if you have a GMO free product? Can you put that on the label? Food and beverage makers are […]

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How to Use Color to Design a Food Label

What Color to Consider When You Design a Food Label Have you ever caught a glimpse of a Reese’s Peanut Butter package in the checkout line and got an immediate craving for chocolate and peanut butter? Or how about the large, orange G on the Gatorade bottle? Did it make you feel extra thirsty as […]

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Branding and Packaging Design: Building Trust

How to Build Trust With Branding and Packaging Design Branding. It’s how your business is perceived by consumers today – even those who have never tried your product or know much about your service. Your packaging is often the first introduction consumers have to your brand. With proper design, you can build instant trust and […]

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Functionality and Environmentally Friendly Packaging

Can Environmentally Friendly Packaging Still Be Functional? A whopping 98% of customers said that environmentally friendly packaging mattered to them, according to the 2016 Packaging Matters™ report from WestRock Company. No matter the margin of error, with a statistic like that you know it’s important to pay attention to sustainability in your packaging. But there […]

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Packaging Design: Online vs Offline Sales

Will Your Packaging Design Stand Up in Both Online and Offline Sales? It’s not a secret that online sales are heating up fast. Right now online shopping accounts for 12.6% of retail sales. By 2020, online shopping is supposed to have increased by another 28%, according to Kantar. The fast incline of online sales versus […]

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How Packaging Influences Purchasing Behavior

Designing Your Label Around Your Consumer’s Purchasing Behavior If you’ve ever doubted whether your product’s packaging makes a difference in your consumer’s purchasing behavior, you’ll want to listen up. In the 2016 Packaging Matters™ report from WestRock Company, studies found that: 66% of consumers tried something new because the packaging caught their eye; 60% of […]

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