How to Inform Your Customers and Sell More Using Environmentally Friendly Packaging It’s not easy being “green.” There are more regulations to adhere to. There are more hoops to jump through in your marketing. And standing out on the shelf can be more difficult. That’s why having eye-catching, attractive, environmentally-friendly, packaging matters. Manufacturers of green
Copywriting Tips for Your Packaging and Label Design When you think of packaging and label design, chances are you’re considering colors, images, and finish. How much emphasis are you putting on the verbiage attached to your label? Although the design will catch a buyer’s eye, it’s often the text that’ll get the curious shopper to
The FDA’s New Nutrition Label Guidelines and Your Food Label Design Have you heard? The FDA recently passed new regulations for the design of the nutrition labels starting in 2018 (or 2019 for small food manufacturers). Although the changes might seem like they’re far off, they’re not. A lot has to be done to accommodate
Will Your Labels Have to be Updated After the Latest FDA Nutrition Label Changes? The FDA has done it! They’ve made significant updates to the nutrition facts labels and now, food manufacturers are scrambling to keep up. If you’re a food manufacturer, you know the struggle. Will you have to reprint all of your labels?
The Dreaded Label Lift Part 4: Your Label Adhesive and Environmental Conditions It’s a sensitive combination – your container, label adhesives, and the environment in which they’re applied. If one thing is off balance, your containers will inevitably fall victim to the dreaded label lift. There are several reasons why your labels could lift or
The Dreaded Label Lift Part 3: The Secret to Finding True No Peel Labels Have you grown so frustrated with your labels lifting off from your containers that you’re willing to invest a good chunk of change in no peel labels? You’re not alone. Having your labels peel, or lift, away from your product can
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