Has this happened to you? You’re shopping for something specific when a product catches your eye. You’re not sure what it is but the bottle you’re holding in your hand is intriguing. It’s not the color or design. It’s probably the unique shape that subconsciously stood out.
You’ve arrived at lesson 4 of 8 editions of the Stand Out Series: How To Make Your Labels Stand Out On The Shelf.
Throughout the series we’ve shown you ways to make your label packaging unique so you command the attention of buyers.. In this edition, we’ll show you the benefits of special die cut labels, including how these types of labels can make your product stand out on the shelves.
“Die cutting” refers to the process of cutting labels into a specific shape. most labels, this shape falls under one of the four standard label shapes, which include:
These shapes work fine some of the time. However, if you want to differentiate your products on the shelves, ditching the four standard shapes for something more unique will make your products pop.
Special die cut labels are created by etching a uniquely shaped blade into a solid steel, rotary cylinder. Sometimes, to make it more cost-effective, the blade etches on a flexible metal plate that wraps around a magnetic cylinder.
Special or custom die cut labels are excellent ways to stand apart from a crowd. However, like any specialty product, there are certain considerations to keep in mind.
They can be more expensive – Special die cut labels may be more costly because of the custom materials and tools required to make them. This expense is particularly noticeable for small label orders where the die alone may cost more than the actual label printing itself! For these small custom sized labels, the use of flexible tools that wrap around a stock magnetic cylinder may be the solution as they are typically a third of the cost of a solid steel tool which is most optimal for long run orders in the millions of labels.
They can be more captivating than a standard shape: This is the biggest reason why you would choose to invest the extra expense on a specialty shaped label. It’s about standing out of the crowd. The tool is a one-time expense, but your labels will be used repeatedly. This could make the extra costs worth it.
Question: What is the most unique shaped label you’ve seen? What about it captured your attention? Please post your thoughts in our comments section of our blog. You can also sign up for the TLL Print Packaging Tips, to get the rest of our Stand Out Series and other tips and tricks straight to your inbox.